Go To Market Strategy Case Interview Questions - Market Strategy for Two-wheeler Automobile Manufacturer
Go To Market Strategy Case Interview Market Strategy for Two-wheeler Automobile Manufacturer. Interviewer: Our client is a two-wheeler automobile manufacturer. It wants to enter the EV industry . P lease help them identify whether they should enter the market. If yes, help them with a strategy to do so. Priyanka: To get a better understanding of the problem , I would like to understand the business context better . Interviewer : Yes, please go ahead. Priyanka: I would like to understand, what is the client’s motive behind entering into this industry. Are we looking at cap turing the market share, earning profit or something else? Interviewer: The client wants to understand if the market is attr active or not . Basis that it will decide its next step. Priyanka: Which geography does our client manufacture and sell in ? Interviewer: The client is an Indian player and manufactures the two-wheelers only. It has several manufacturing plants in India.