Smart Business Strategies for Product Managers
1. Why a retail store like Nordstom offer free Wi-Fi? We know that Starbucks offer free Wi-Fi so that people can have meeting their, can work there and sip coffee. In 2012 a retailer started offering free Wi-Fi in stores, and this smart strategy increases their profit. When we turn on your Wi-Fi, our phone sends out a radio signal to find out the nearby router or Wi-Fi spot. These radio signals from the phone contain a unique code that is embedded in the phone called MAC address. So whoever owns the hotspot can use the MAC address to identify your phone, whenever it connects to a hotspot. Credits: https://medium.com/@amdadulbari In 201 2 Nordstrom realized that they can use their Wi-Fi router to get the location of their customers inside the store. But the question now arise is how could Nordstrom get the exact location of the customer inside the store? The technique is called triangularization , the store has multiple hotspot, so when you are connected with the WIFI, with the stre