50% increase in the uninstall rate of a mobile banking app [Root Cause Analysis Product Interview Question]
Photo by Tran Mau Tri Tam on Unsplash Interviewer: There is a 50% increase in the uninstall rate of the mobile app of a private bank. How would you go about it? Shailesh: Thanks for the questions; before I jump on to the solution, let me clarify about the bank and its products. As far as I understand, the bank has it's own app for mobile banking and other banking activities like updating address, transaction, checking balance etc. Is there any additional functionality or service offering should I be aware of? Also, how old is our bank? Is it a domestic bank or an international bank? Int e rviewer: Yes, the bank has its own app for digital transactions, net banking etc. As far as the bank is considered, it is ten years old and rapidly expanding its footprints in the digital space. Shailesh: Alright, I want to clarify my understanding of this metric. So How do you measure these metrics? Is this uninstall of the people who have done at least one transaction or uninstall of t