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50% increase in the uninstall rate of a mobile banking app [Root Cause Analysis Product Interview Question]

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Photo by   Tran Mau Tri Tam   on   Unsplash Interviewer:  There is a 50% increase in the uninstall rate of the mobile app of a private bank. How would you go about it? Shailesh:  Thanks for the questions; before I jump on to the solution, let me clarify about the bank and its products. As far as I understand, the bank has it's own app for mobile banking and other banking activities like updating address, transaction, checking balance etc. Is there any additional functionality or service offering should I be aware of? Also, how old is our bank? Is it a domestic bank or an international bank? Int e rviewer:  Yes, the bank has its own app for digital transactions, net banking etc. As far as the bank is considered, it is ten years old and rapidly expanding its footprints in the digital space. Shailesh:  Alright, I want to clarify my understanding of this metric. So How do you measure these metrics? Is this uninstall of the people who have done at least one transaction or uninstall of t

Design a Digital shop? [Product Management Interview]

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Image sources: Photo by   Mike Petrucci   on   Unsplash TechnoManagers  is the complete guide for Product Management and Quant Interview preparation. Interviewer:   Design a Digital Shop Shailesh:  okay, let me clarify some questions to get the scope of the problem. What is the obje c tive of designing this digital shop? I am asking this question because the requirements of the different businesses can be different, and they can vary from big enterprise businesses to small and medium-sized businesses also, depending on the nature of the business. Interviewer:  We want to design the digital shop to empower those who don’t have their websites. During the covid era, small and medium-size businesses have taken a hit, so we want to empower them to achieve more. Shailesh:  Great, So we are designing this digital shop for SMEs. Are we going to provide our independent delivery fleet, or does the seller manage it, or does the buyer have to take care of delivery? Interviewer:  For now, you can a

CART Conversion rate is down for Amazon [Product Diagnostic Question]

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TechnoManagers  is the complete guide for Product Management and Quant Interview preparation. Interviewer:  Our cart conversion rate on Amazon is down. How will you go about it? This is a typical product diagnostic question.  We need to think of the complete product funnel and the external factors when answering this question. There is no set framework to solve this kind of problem, but still, we will approach it in a structured manner. You can divide the problem into external and internal issues; internal issues can be further broken down into infrastructure or product issues. After going through it, we can pinpoint the exact problem and suggest some recommendation These   can be the following external issues . The issue can occur in particular geography due to some political or civil unrest. For example, hypothetically, there is political and civil unrest in the UK due to Brexit, and the recession hit the country. The purchasing power of the people went down, they will refrain from b

4 Common Mistakes while defining Success Metrics [PART 2]

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TechnoManagers  is the complete guide for Product Management, Quant Interview preparation and Investment Strategies. This is part 2 of the article; part 1 can be found  HERE . This article will have 2 examples that will help you understand the concept of metrics in a better way. Example — 1 What are some of the success metrics for tracking engagement on OneDrive? % change in the average number of files/folders uploaded by an individual over a selected time interval. % change in the average number of files/folders downloaded by an individual over a selected time interval. % change in the average number of files/folders collaborated/shared by an individual to others over a selected time interval. % change in the average number of collaborators per file over a selected time interval. Example — 2 What are some of the success metrics for Uber Pool? % increase in the new users(at least completed 1 ride) using Uber Pool in a week. Ratio of total no. of Uber Pool Rides completed/ total no. of