Posts

Management Consulting Interview Question - Market Entry Strategy for Businesses catering to Senior Citizens

Image
Management Consulting Interview Question - Market Entry Strategy for Businesses Catering to Senior Citizens   Resume Mistakes to Avoid — Click Here   Interviewer:   Our client is a real estate company . They want to venture into businesses that cater to senior citizen s as they believe it is a lucrative target segment . Please h elp them with a few business ideas .   Market Entry Strategy for Businesses catering to Senior Citizens Priyanka:  To understand the problem better , I would like to start by asking a few clarifying questions .   Interviewer :   Sure , please go ahead.     Priyanka:   What type of real estate business is our client currently in?   Interviewer:     Our client owns several real estate residential properties . H e has also created a complex only for senior citizens where there are multiple amenities for seni or citizens.     Priyanka:   In w hich geography does our client operate ? I am asking this questio...