Technomanagers

Photo by Giorgio Trovato on Unsplash TechnoManagers  is the complete guide for Product Management and PM Mock Interview Preparation. Interviewer: Daily active users of a mobile app by a service provider company have gone down by 7%? How would you go about it? Shailesh: Thanks for the question; before I jump onto the solution, I want to clarify some questions. What kind of service provider company are we talking about? Interviewer: We are a home services provider company; we have an app where users can book their services. Shailesh: Basically, we are a platform company that connects the users to the one who provides services like home cleaning, AC maintenance, grooming services etc. Through our app, the user can search for the services he wants and book the same. Interviewer: Exactly Shailesh: I want to know more about the metrics; what do Daily active users mean? Is it the one who just opens the mobile app and searches for some services, or the one who books the service? Intervi

Photo by   Tran Mau Tri Tam   on   Unsplash Interviewer:  There is a 50% increase in the uninstall rate of the mobile app of a private bank. How would you go about it? Shailesh:  Thanks for the questions; before I jump on to the solution, let me clarify about the bank and its products. As far as I understand, the bank has it's own app for mobile banking and other banking activities like updating address, transaction, checking balance etc. Is there any additional functionality or service offering should I be aware of? Also, how old is our bank? Is it a domestic bank or an international bank? Int e rviewer:  Yes, the bank has its own app for digital transactions, net banking etc. As far as the bank is considered, it is ten years old and rapidly expanding its footprints in the digital space. Shailesh:  Alright, I want to clarify my understanding of this metric. So How do you measure these metrics? Is this uninstall of the people who have done at least one transaction or uninstall of t

TechnoManagers  is the complete guide for Product Management and Quant Interview preparation. Interviewer:  Our cart conversion rate on Amazon is down. How will you go about it? This is a typical product diagnostic question.  We need to think of the complete product funnel and the external factors when answering this question. There is no set framework to solve this kind of problem, but still, we will approach it in a structured manner. You can divide the problem into external and internal issues; internal issues can be further broken down into infrastructure or product issues. After going through it, we can pinpoint the exact problem and suggest some recommendation These   can be the following external issues . The issue can occur in particular geography due to some political or civil unrest. For example, hypothetically, there is political and civil unrest in the UK due to Brexit, and the recession hit the country. The purchasing power of the people went down, they will refrain from b

TechnoManagers  is the complete guide for Product Management, Quant Interview preparation and Investment Strategies. This is part 2 of the article; part 1 can be found  HERE . This article will have 2 examples that will help you understand the concept of metrics in a better way. Example — 1 What are some of the success metrics for tracking engagement on OneDrive? % change in the average number of files/folders uploaded by an individual over a selected time interval. % change in the average number of files/folders downloaded by an individual over a selected time interval. % change in the average number of files/folders collaborated/shared by an individual to others over a selected time interval. % change in the average number of collaborators per file over a selected time interval. Example — 2 What are some of the success metrics for Uber Pool? % increase in the new users(at least completed 1 ride) using Uber Pool in a week. Ratio of total no. of Uber Pool Rides completed/ total no. of

TechnoManagers  is the complete guide for Product Management, Quant Interview preparation and Investment Strategies. This is part 1 of the article. For a product manager, Metrics are as crucial as ideation of any feature or product. Metrics tell you the perfect picture of the different phases of your product/features. Defining the proper metrics and tracking them is extremely important for any product manager. Before success metrics, we focused on the ultimate goals like revenue by-product, but it is a lagging indicator; the product may fall early, and the revenue is hit later, so relying on the end goal like revenue is not advisable. We have a differen t  framework for metrics like AARRR (Acquisition, Activation, Retention, Referral and Revenue), HEART (Happiness, Engagement, Adoption, Retention and Task Success) and North Star metrics. This article aims to make you familiar with all these frameworks and then internalize some of the examples for a better understanding of the metrics.