What tools are usually used by a Product Manager?

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What tools are usually used by a Product Manager?

Digital Product Management - 2

In the previous article Digital Product Management - 1, we learnt about the following things:
  • What does it mean by Digital Product?
  • What does it mean by Digital Product Management?
  • What is the role of a Digital Product Manager?
  • What are some common myths about Product Managers?
  • What are some of the key skills of a Product Manager?
  • How much does a Product Manager earn?
In this article, we will learn about the evolution of the Product Manager Role, How does a Product Management Structure look like etc.

When did product management start?

In the 1930s, P&G started the role of "Brand Men". The vision of the role was to have someone who is an end-to-end product owner and voice of customers.
In the Early 2000s, the role of Scrum Product Owner emerged which was inspired by Toyota. Then soon the lean methodology started in Software product development which has given rise to digital product managers. The role of digital product managers has also evolved and the focus depends on the lifecycle of the product. For example, during the Maturity phase, the role of product manager inclines more towards Retention Strategist whose focus is to retain the customer and sustain the market share.

What tools are usually used by a product manager?

There are a number of tools that a Product Manager uses

Product Strategy and Planning

For Product Strategy and Planning, Product Manager uses tools like Aha!, Product Board, Product Plan, ProdPad, Airfocus etc.

Customer Research 

For Customer Research, Product Manager uses Google Forms, Survey Monkey, Typeform etc.

UX Design and Wireframing

For UX Design and Wireframing, Product Manager uses Sketch, Balsamiq, Figma etc.

UX Testing

For UX Testing, Product Manager uses Usertesting, Adobe Target etc.

Project Management

For Project Management, Product Manager uses JIRA, Trello etc.

Analytics

For Analytics, Product Manager uses Mix-Panel, Google Analytics etc.

What does a Product Org Structure Look like?


Who are the different stakeholders of a Product Manager?

There are different stakeholders with whom a Product Manager works 
  • Product Team - For interdependency and prioritisation of features
  • Engineer Team - For grooming the features and development
  • UX Team - For Mocks and Designs of a feature
  • DS/ML Team - For Ds Modeling and Deployment Team
  • Analytics Team - For Number crunching, data analysis, A/B Test Analysis


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