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What should be the frequency of Ads in YouTube Shorts? [Google PM Interview Question]

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Interviewer: Suppose you are a YouTube Product Manager, How would you decide the number of Ads shown in between YouTube Shorts? Should we show Ads alternatively one after the other or  Show we show Ads after every 2 shorts or How would you decide what is that number? Is it after every 3 videos, 4 videos or 5 videos? I hope you have understood the question, if not, I will clarify your doubts Shailesh: I will start by asking a few clarifying questions. The first question that comes to my mind - Is this the first time we are showing Ads in the YouTube shorts, what’s the current behavior? Why this question is important is because whatever we do, we need to measure and assess according to the default behavior of the platform. Interviewer: Let’s assume this is the first time we are trying to show Ads in between YouTube shorts. Connect on LinkedIn : https://www.linkedin.com/in/priyanka-dalmia/ Connect on LinkedIn : https://www.linkedin.com/in/shailesh-sharma/ Book PM Mock Interview Resume R

How would you measure the success of Instagram Feed?

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Interviewer: How would you measure the success of Instagram Feed? Shailesh: I will start by defining what Instagram is. Basically, Instagram is a social media app where you can share photos and videos to the world. Interviewer: Sounds right Book PM / Consulting Mock Interview Resume Review Free Resources Shailesh: But what is Instagram Feed? So, the Instagram feed is the Newsfeed which you see when you open Instagram. To be precise, it’s a personalized stream of photos and videos that is based on your interests and the people you follow right? Here it’s important to understand that it’s personalized. Interviewer: And what do you think the goal of the Instagram News Feed is? Shailesh: So the goal of Instagram newsfeed is to increase engagement on the platform so that users can enjoy and discover what they are interested in. Now I would like to talk about the different stakeholders for Instagram Newsfeed. I am thinking of Content consumers, Content creators and Instagram itself, then Int